
I’m Jacob: University-trained journalist and copywriter, self-confessed advertising geek, and your go-to guy for email marketing that sells while you sleep.
Are you ready to turn your email list into a cash machine?


No more emails landing in spam
No more uninspired "sales promo" campaigns
And no more 'winging' it when it comes to emailing your subscribers
If your emails land in spam, you’re lucky to get 5% engagement.Promotions? Maybe 15%.But hit the primary tab, and you’re looking at 25%+ opens, clicks, and conversions.And that, my friends, is where I come in, like a marketing superhero (just without the muscles), to save the day!
So, who am I, you may be asking? I’m a Melbourne-based digital marketing strategist with a slight addiction to turning words into money. After 12 years in sales, plus a stint in the wild worlds of advertising and publishing (yep, I’ve worked with heavyweights like News Corp Australia and Bauer Media Group), I know how to craft copy that sells and strategy that scales. From inboxes to Instagram, I turn digital noise into results.I’m all about learning new tricks, lifting others up, and helping my clients turn their businesses into success stories. Oh, and a word of warning: talk to me about sports (especially AFL, cricket, or soccer) and you may never get me to stop!
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(Here's a hint: it's waaaay more than you think!)

Email marketing is the number one way to scale in the online economy, offering a return of $36 for every $1 you spend.That's an ROI of 3,600%... which puts social media and traditional advertising to shame, wouldn't you agree?There's just one problem: What good is an email if it's ending up in spam, or it's as dull as an IKEA instruction manual?Pretty useless, actually...The truth is, every email you send has the power to deepen relationships, build trust, and drive sales—if it’s done right. But too many business owners are stuck sending uninspired (a.k.a. "boring AF") emails that get ignored or, worse, land in spam folders.That's where I come in...